My latest column for American Lawyer's Corporate Counsel magazine, here, looks at the lessons in messaging we can derive from the Herman Cain's 9-9-9 plan.
There are particular lessons for the attorneys out there: "Lawyers are masters of making the merely complex seem completely indecipherable. In my experience, this not necessarily because the actual material is so difficult, but rather because lawyers are... well, trained to sound like lawyers."
0 comments:
Post a Comment